Built to Survive You

Vans
Sudent work
Project Overview
Problem: Vans Classics and Vans Pro Classics look nearly identical even though the Pros are more durable and protect the skater best as they have a special extra-cushioned insole.

Insight: Skaters aren't afraid to fall down and have near-death experiences time and time again.

Idea: Skaters do such extreme tricks, they need a shoe built to survive them..