#BeeDayBash

Client: KIND bar
Agency: Energy BBDO
Role: Jr. Art Director
Every year we see our social feeds flooding with the #savethebees , but no one seems to be doing anything about it. But since 2021, KIND bars made a commitment to only use almonds from bee-friendly farms. So instead of trying to #savethebees, we decided to throw them a party to thank them for all they do for us.

The #BeedDayBash was a TikTok Live party created just for them with all the things a regular party would have good food, good drinks and amazing music.

CD: Cassidy Buzin, Elaine Kalvelage
CW: Tony Marzano
Producer: Kelly Schnieders